Customers vs influencers: User content is changing brands’ marketing mix – Yurika.R
Online shoppers are beginning to earn like influencers by creating content on brands they like, as digital shopping platforms find more value in promoting reviews bearing a more credible cachet of authenticity. Fashion retailer Myntra and direct-to-consumer firms such as snacking platform Farmley are paying customers as much as ₹20,000 per video to promote their … Read more